Sony Honda Mobility represents a forward-looking alignment between two strengths that increasingly define modern mobility. Sony contributes leadership in sensors, imaging, entertainment, and AI software, while Honda brings decades of manufacturing excellence, safety engineering, and global scale. The partnership reflects a shared view that the future of vehicles will be shaped as much by software and data as by hardware.
AFEELA is designed around a simple idea: the car as an intelligent, evolving platform. As vehicles become more connected and autonomous, the opportunity lies in creating seamless human–machine interaction, adaptive interfaces, and digital services that improve over time. AFEELA positions mobility as an experience that grows smarter with use, rather than a static product frozen at purchase.
At CES 2026, Sony Honda Mobility signals optimism about where transportation is headed. By integrating sensing, AI, and entertainment into a unified vehicle architecture, AFEELA points toward a future where cars are safer, more intuitive, and more responsive to human needs. The focus is not disruption for its own sake, but building a durable foundation for the next era of intelligent mobility.