African Representation
🇬🇭 Ghana Exhibits | 🇳🇬 Nigeria Missing
Ghana has positioned itself strongly as an export nation — from fashion to food to crafts. With the backing of GEPA (Ghana Export Promotion Authority), they’ve built global branding and secured market access for their products. Nigeria has the same potential but hasn’t fully leaned into export positioning. The opportunity is massive if Nigeria embraces it. In exports, it’s all about positioning — when people think African exports, Ghana comes to mind first, not Nigeria.
The U.S. Market
The United States is the world’s 8th largest importer of apparel and textiles, representing a multi-billion-dollar opportunity. For African nations, breaking into this market requires visibility, compliance, and branding. Ghana is showing up — Nigeria should be, too.
Buyers at MAGIC
MAGIC convenes serious buyers, sourcing managers, and retailers who are actively looking for new suppliers, private label opportunities, and unique cultural products. It’s a platform where one conversation can turn into long-term export contracts. Ghana is here at the table. Nigeria is missing from the room.
Education Segments
At MAGIC, education sessions are sponsored by brands, nations, and trade bodies to showcase export success stories, market trends, and buyer strategies. Countries like Ghana invest in these platforms to position themselves as global players. But where is Nigeria? With the right support and positioning, Nigeria could be leading these conversations, not absent from them.
📌 Stay tuned for insights from Day 2.
Mbariket | 10x U.S.—Nigeria Exports
🎯 Scaling to $100M in export revenue by 2028
🌐 https://mbariket.com
