I snapped this photo at the airport in Nigeria — an empty billboard space above a crowd of travelers, officers, and everyday people on the move.
It made me think: visibility is everything, especially in a place where movement, connection, and opportunity intersect. Someone will fill that space soon — maybe a bank, maybe a telecom giant, maybe a startup trying to get seen. But the deeper thought? Every empty space in Nigeria is a chance to build, tell a story, or shape perception. Whether it’s land, leadership, or even a billboard… the right presence in the right place changes everything.
If you had the chance to place one message on this billboard in Nigeria, what would it say — and why?